STRATEGY & TACTICS AS ONE
WHAT WE DO
Fundamentally, the goals of psychology are the same as marketing – to describe, to explain, to predict, and to change behavior. With such an alignment, you’d think every marketer would be applying psychology, but they aren’t. So, why not?
But we believe taking this approach is what differentiates us and our clients – helping create lasting impact.
At STRATAC, we use consumer, cognitive, comparative and clinical psychology to create marketing that is memorable and motivational.
User Experience Design and Search Engine Optimization are the building blocks we use to form each of our opinions and on which we base our decisions. Used together, we combine qualitative and quantitative content and interactions, and learn about user motivations.
While still an emerging field, we believe that User Experience Design is about improving the quality of an individual’s experience with your company. We help you by understanding and providing what they need and value, while also meeting the demands of what’s best for the growth of the business.
Search Engine Optimization is a series of activities that work to maximize website traffic from a particular audience by way of a search engine, like Google. Traffic equals brand awareness, product/service education, and of course, sales.
We provide realistic solutions based on objective assessments and knowledge of what’s possible given your constraints.
STRATAC can be many things to many businesses. Whether you need a fractional CRO, an expert in business operations, or outsourced strategic and tactical marketing support – we are happy to help you “generate lift” in multiple ways. That being said, the businesses that benefit the most possess the following attributes:
If you’re unsure about the fit between STRATAC and you, don’t hesitate to contact us for a free 15-minute consultation. If we aren’t right for you, we have a list of alliances who may be. Not every business is ready for a 360 degree approach. And that’s ok!
Our retainers make economic sense – and one of the benefits of being engaged with us as an agency outside your business is that we have our own company culture. You don’t have to worry about keeping us motivated or holding our feet to the fire. We, as a company, value integrity, honesty, and hard work.
We focus on your go to market strategy and tactics so you can make big picture decisions and effectively manage your employees and your roadmap. Our goals are centered around your success and happiness. Fully committed, we work as though we have real equity in your business.
We bring a team of seasoned professionals who work cohesively on your account. We possess a wide range of marketing tech stack experience and often include access to tools you need without the additional cost to you. We know which tools work and what skills you should rely on us for exclusively.w
Like modern software companies, we see the benefit of agile scrum methodology. We believe in remaining flexible and adaptable, while also maintaining a creative, lean, and synergistic relationship with your organization. We know that feedback from you and your customers will lead to better outcomes.
Virginia uses her background in psychology, tech, and organizational behavior management to develop the methodology and processes by which STRATAC helps clients with Sales, Operations, Marketing and Employee Engagement. Her range of experiences include performing arts as well as masters-level user experience design certifications.
Chris uses his IT, operations, and tactical background to build, grow, and maintain search traffic predominantly from Google. His experience from the Marine Corps feeds STRATAC’s discipline around client campaigns and his work teaching first responders has proven to help in triaging the multiple initiatives of STRATAC’s focus areas.
Not every business is in a financial or mental position to engage a full-service UXD agency. For those businesses, we offer project work. In this scope, we will do our best to guide you and provide best practices to help you achieve your immediate goals.
Projects are usually best for when you are aware something is “broken” – whether that’s your reputation, your SEO, your website, your logo, your social media or more… we can help you fix those elements, but first we recommend an audit.