Our Process

Our Approach | How We Help

To your customer, you’re more than a product/service – your brand is an experience.

We can help you shape a positive perception of your brand while meeting your customer’s expectations.

Craft Promotions and Campaigns
We help you analyze the proper marketing mix required for your unique business and the users you encounter. We know that one size won’t fit all, so through a conscientious and conservative cost approach, we will work with you to determine the best ways to promote your business and build awareness.

  • Tactical Element Examples: Graphic Design, Web Development, Decks and Slicks, Ads
Virginia Case

Review Processes
The user craves a seamless, stable, safe and high quality experience. Analyzing and improving your operations by segmenting the types of processes crucial to your operations can reduce burden on you and your employees. When possible, we help you by helping your clients to self-serve.

  • Tactical Element Examples: Updated forms, Software Changes, Move to Web

Define Products

Reinventing yourself or your offerings all of the time will not help in developing trust with your customer. Let our team help you vet ideas and work through the viability of the product or service.​

  • Tactical Element Examples: Naming of Products and Services, Branding, Logos, Viability Analysis, Competitor Analyses, Market Research

Increase Placements
Your brand and parts of your brand are seen in multiple locations. From how true products are stored in brick and mortar locations to how information is organized within a website to placement of information affects usability.

  • Tactical Element Examples: Website Redesign, Signage, Social Media Creation, Advertising, Backlinks

Design Physical Evidence

As they say, a picture’s worth a thousand words – and an experience can leave an indelible mark on many people’s memory. Do you recall freezing waiting in line? Or perhaps heard hold music that drove you crazy? What about a form you couldn’t figure out where to sign? All of these things are physical evidence of your brand and should be considered in an overall user experience.

  • Tactical Element Examples: Signage, interior design, marketing collateral, uniforms, sales enablement tools

Empower Your People
A great employee is hard to keep especially in today’s job market, and when you’ve got a team that is representing your brand, you can’t just settle for “getting the job done.” These people are your brand.

  • Tactical Element Examples: Team trainings, one-to-one coaching, tiger team exercises

Refine Pricing and Business Models

You’d be surprised how many business leaders don’t really understand what type of business model they are using or what they could be using to get the edge up on their competition.

  • Tactical Element Examples: Competitor analyses, operational audit, SWOT
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Coach Using Psychology

  • Consumer Psychology: We study and research consumer behavior, which allows us to develop strategies to promote businesses. Through our research, we learn how people respond to different stimuli and messaging. We analyze decision-making strategies and investigate the emotions behind their decisions. Through this, we identify target markets and help businesses to develop products that appeal to their specific audiences. We also use market research, naturalistic observations and consumer focus groups to study attitude and motivation.
  • Cognitive Psychology: We dive deep into how people think within organizations – from leadership to employees – we evaluate the decision-making processes and abilities to problem solve. In developing strategies for consumers, we engage tactical plans that leverage what we know about how the brain works to process, learn, store, recognize and utilize information. This work helps us develop campaigns for businesses that will help spark attention and trigger memory.
  • Comparative Psychology: There is much to be learned from our furry and feathered friends. Through comparative psychology, we take the lessons of B.F. Skinner and other leading psychologists to take what has been observed in animal behavior to determine likely behavior in humans. By the research and study of animal behavior, we seek out reasoning and understanding for human motivation and behavior.
  • Clinical Psychology: On staff, we have a 35 year veteran licensed psychologist who provides assessments, diagnostics and guidance for leadership. While our work does often touch on the personal lives of our clients, the work we offer is not “business therapy” in a traditional sense. But you can rest assured that you’re working with a team that is empathetic, educated, and can help provide guidance and support.