Thought Leadership
STRATAC Blog
How to Regain Pride in Your Brand
Remember the first new car you ever bought? That little thrill it gave you when you walked up to it on the lot? The way it felt to slide...
Why Business Reputations and Reviews Matter
Remember a time not too long ago when the word “review” meant something like an article in the New York Times about the latest bestselling...
What Business Owners Get Wrong about Customer Reviews
When I begin working with a business on their digital presence and want to get an understanding of how the company is thought of within their...
FTC versus Facebook – OpEd
The $5 BILLION DOLLAR settlement between the FTC and Facebook is the largest fine in history. In addition to the rather large fine, Facebook will be...
How to Choose Swag or Tsatskes for Tradeshows
If you’re not up on your Yiddish, a tsatske is what most would identify as a small souvenir, an almost worthless giveaway. In the world of...
When to Begin Social Media for Your Business
Social media is everywhere – you can’t hide from it anymore, not even in B2B. Many companies are (in some cases begrudgingly) accepting that social...