by Virginia Case | May 2, 2021 | Uncategorized
Remember the first new car you ever bought? That little thrill it gave you when you walked up to it on the lot? The way it felt to slide into the seat, putting your hands on the wheel, taking in a deep breath? Remember the smell? I’m sure you can...
by Virginia Case | May 2, 2021 | Uncategorized
Remember a time not too long ago when the word “review” meant something like an article in the New York Times about the latest bestselling book or what Siskel and Ebert had to say about a movie? Only a select group of people, people versed in the...
by Virginia Case | May 2, 2021 | Uncategorized
When I begin working with a business on their digital presence and want to get an understanding of how the company is thought of within their community, I always ask them about their online reviews. What they say (or don’t say) about the reviews people leave is...
by Virginia Case | May 2, 2021 | Uncategorized
The $5 BILLION DOLLAR settlement between the FTC and Facebook is the largest fine in history. In addition to the rather large fine, Facebook will be required to submit to significant federal oversight of its business practices for the next 20 years. People...
by Virginia Case | May 2, 2021 | Uncategorized
If you’re not up on your Yiddish, a tsatske is what most would identify as a small souvenir, an almost worthless giveaway. In the world of conferences, trade shows and events, tables are littered with hundreds of them. From mini sewing kits, to golf...
by Virginia Case | May 2, 2021 | Uncategorized
Social media is everywhere – you can’t hide from it anymore, not even in B2B. Many companies are (in some cases begrudgingly) accepting that social media can be a valuable medium to reach target audiences. But how do you know when you should start?...
