by Virginia Case | May 2, 2021 | Uncategorized
At STRATAC, we apply psychology to each of our user experience design engagements. We use an adapted version of Maslow’s Hierarchy of Needs to explain how to motivate customers. The pyramid starts with safety, then relationship, then achievement, then problem...
by Virginia Case | May 2, 2021 | Uncategorized
The marketing we know today began its transformation from advertising and price setting to understanding, communicating and serving the needs of its audience in the 1950s. Since the 50s much has changed for this role, especially with the advent of new technologies...
by Virginia Case | May 2, 2021 | Uncategorized
You’ve probably been bored by someone going over the semantics of the differences between suspects, prospects and leads…but what does it really matter? When it comes to marketing, we are constantly looking for ways to identify people that we can take the...
by Virginia Case | May 2, 2021 | Uncategorized
Having worked with several sales teams, I’ve come to understand there is an almost unanimous hatred for entering data into CRMs. Sales, I get it – if you’re typing, you’re not talking, and talking is how you believe you’re going to land...
by Virginia Case | May 2, 2021 | Uncategorized
Every smart marketer tells you that you’ve got to create content. Whether it’s for SEO, staying front of mind for your audience, or providing sales enablement – content is the best way to authentically engage your audience and keep them interested....
by Virginia Case | May 2, 2021 | Uncategorized
Business leaders — Yes, you. I know you’ve got a boatload of things that are stressful and overwhelming that are probably keeping you up at night. And if I were to name a few, they’d probably be the struggles with finding/retaining talent,...
