Thought Leadership
STRATAC Blog
Marketing Messages During the COVID-19 Crisis
At STRATAC, we apply psychology to each of our user experience design engagements. We use an adapted version of Maslow's Hierarchy of Needs to...
Marketing versus Sales Responsibilities
The marketing we know today began its transformation from advertising and price setting to understanding, communicating and serving the needs of its...
What is a Marketing Qualified Lead?
You’ve probably been bored by someone going over the semantics of the differences between suspects, prospects and leads…but what does it really...
Ditch Dirty Data and Commit to Converting
Having worked with several sales teams, I’ve come to understand there is an almost unanimous hatred for entering data into CRMs. Sales, I get it –...
9 Content Categories that Convert and Create Better Reader Experiences
Every smart marketer tells you that you’ve got to create content. Whether it’s for SEO, staying front of mind for your audience, or providing sales...
Why You Need to Manage Your Brand
Business leaders --- Yes, you. I know you've got a boatload of things that are stressful and overwhelming that are probably keeping you up at night....